Surfers Collectable Cards
Surfing South Africa and mytcg Technologies have teamed up to create a digital solution that will allow them to distribute some of the content they currently own through various digital channels.
What makes this strategic partnership so unique and powerful is the way in which it will activate SSA’s brand. For the first time in South Africa and the rest of the world, content that normally only existed in the physical real world, will be able to live in the digital-social world by making use of a single digital platform.
mytcg Tech’s platform will enable SSA to create a Digital Collectable/Trading Card game of their surfing content. These cards will contain images and statistics of surfers, which can then be collected & auctioned. Cards can also be used to play a Top Trumps style game against friends or new cards can be purchased via a virtual shop.
“The real power of the platform flows out of its ability to distribute this content to a digital market via an interconnected mobile, web and Facebook app,” said Steyn Viljoen, Digital Marketer at mytcg Tech. “This will not only create awareness for the SSA brand, but also for the sponsors and surfers by making use of the platform’s unique marketing model.”
Each digital card has the potential to contain embedded content such as videos, photos and audio files. This, together with click through links, opens up a brand new window in which sponsors can use each piece of content as a marketing vehicle.
“What’s really great about this model, is the way in which content can now be distributed to users in an unobtrusive manner and on their terms,” said Mark Hoffman, President of SSA. “We are excited about the opportunities this platform will provide us and we believe that it will form a major driving vehicle to activate our brand as well as all create awareness for all stakeholders involved, including the sponsors and surfers.”